Yes. In Texas, an agent may advertise under a team name as long as the sponsoring broker registers that team name with TREC before it is used in marketing.

This matters because the broker, not the individual agent, is responsible for supervising real estate activity and making sure advertising follows state rules.

The team name must also meet Texas standards. It generally must end with “Team” or “Group,” and it cannot use language that makes it appear to be a separate brokerage.

Texas advertising rules also require clear broker identification. The sponsoring broker’s name must be prominently displayed so consumers can easily tell who is behind the advertisement.

This applies across all marketing platforms, including signs, flyers, websites, email signatures, and social media posts. The broker’s identity should never be buried in fine print.

If you are preparing for a real estate career in Texas, it helps to learn these rules early. A good pre-licensing course can teach the compliance habits agents need before they start advertising.

Even with an approved team name, all activity still falls under broker supervision. Many Texas brokers require internal review before any ad or social media post is published.

Because rules can change, agents should confirm current requirements with the Texas Real Estate Commission before using a new team name. In short, Texas agents can advertise under a team name, but only if it is properly registered, clearly tied to the sponsoring broker, and not misleading to the public.